A glass-making company called 3M recently experimented with a marketing campaign involving bulletproof glass. Their challenge went viral and so many people were interested, for the right reasons. The challenge was simple. Three million in Canadian dollars was placed inside a glass box at a bus stop in Vancouver, Canada. The glass was then covered with a 3M product, Scotchshield, a see-through film that, when applied, makes glass stronger.
The idea of the campaign was simple. Members of the public were challenged to break the glass, and if they succeeded, they would walk away with the $3 million. Who can resist a chance to break the glass and walk away with $3 million? I know I would try at least. A lot of people came up to try, but nobody succeeded .There were a few rules to follow, first was that people could only use their legs to try and break the glass. Security guards were also standing nearby to make sure that no one broke the rules If people were allowed to use an axe, it may have been a different story. I wonder how this would have played out in Nigeria.
The idea of the campaign was simple. Members of the public were challenged to break the glass, and if they succeeded, they would walk away with the $3 million. Who can resist a chance to break the glass and walk away with $3 million? I know I would try at least. A lot of people came up to try, but nobody succeeded .There were a few rules to follow, first was that people could only use their legs to try and break the glass. Security guards were also standing nearby to make sure that no one broke the rules If people were allowed to use an axe, it may have been a different story. I wonder how this would have played out in Nigeria.
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